As someone working in New Zealand tourism, it’s my job to make this stunning country look as appealing as possible to travellers. But New Zealand’s new tourism slogan—"Everyone must go!"—has had me scratching my head.
Don’t get me wrong: I’m all for inviting more visitors, especially from Australia (hey, we’ve got plenty of space!). But this slogan feels like a hard sell rather than an invitation to explore one of the most beautiful places on earth. It’s a bit too urgent and impersonal for my taste. A great tourism slogan should excite you to visit—not force you into it.
Why New Zealand’s New Slogan Falls Flat
New Zealand has so much to offer—from its breathtaking landscapes to the welcoming locals and the sense of freedom that comes with exploring this unique part of the world. So, when I first heard the new slogan, "Everyone must go," I immediately thought, “Is this really the best we’ve got?”
Sure, it might appeal to some, but it doesn't seem to capture the essence of what makes New Zealand special. A slogan should evoke a feeling of excitement and anticipation, not create a sense of obligation.
A Better Approach to Promoting New Zealand Tourism
Here’s my proposal: "You bring the Vegemite, we’ll provide the views."
Now that’s an invitation! This slogan taps into the friendly rivalry between Aussies and Kiwis (let’s face it, we’re pretty good at that), while showcasing what New Zealand really has to offer—unmatched scenery, world-class food, and a laid-back atmosphere that makes you want to stay forever.
Imagine it: you hop off the plane, ready for your next adventure. You’ve got your Vegemite in hand (or maybe you’ve just eaten it at breakfast—let’s be real, it’s a staple). The air smells fresh, the mountains loom in the distance, and you know you’re about to witness some of the best views in the world. That’s what the journey should be about—not some vague imperative.
Fresh Tourism Slogan Ideas for New Zealand
In fact, let’s throw in a couple of other ideas for good measure. How about:
"Come for the views, stay for the pavlova."
"More than just sheep, but hey, we’ve got those too."
"We’ve got 100% pure air, 200% pure magic."
A tourism slogan should speak to the heart of what makes a place unique. In New Zealand tourism, it’s our landscapes, our people, and the sense of freedom that comes with every corner of this stunning country. So, let’s ditch the high-pressure campaign and bring on something a little more Kiwi.
Why Visit New Zealand? The Heart of New Zealand Travel
When you think of New Zealand, what comes to mind? Stunning mountains, lush forests, and pristine beaches that look straight out of a postcard. But it’s not just the views that make New Zealand unforgettable—it’s the people, the culture, and the easy-going vibe that weaves through everything from the food to the local music. Whether you’re here for an adrenaline-filled adventure or a quiet retreat in nature, New Zealand is an experience you won’t want to miss.
Time to Ditch the Pressure: A Kiwi Perspective
At the end of the day, New Zealand is more than a destination—it’s an experience. And you’ll want to have it. So, next time you’re thinking about crossing the ditch, just remember: you bring the Vegemite, we’ll take care of the views.
Let Us Help You Explore New Zealand
Ready to see the real New Zealand? Let us design the perfect Kiwi adventure for you. Whether you’re interested in hiking, food tours, or cultural experiences, we’re here to craft an itinerary that reflects your unique travel style. Just bring your sense of adventure!
Final Thoughts
What’s your idea of the perfect New Zealand slogan? Let us know in the comments below!
