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Silhouette of the Lady of Wairaka Statue standing on a large rock in Whakatane at sunset.

SOULFUL DRIFT EAST: Top Things to Do in Whakatāne, Ōhope & Eastern Bay of Plenty

Where Volcanic Islands, Long Beaches & Deep-Rooted Culture Come Together

 

Whakatāne sits gently at the edge of land and ocean, where river meets sea and stories run deep beneath the surface. This is a place shaped as much by mātauranga Māori and coastal rhythm as it is by sunlight, salt air and slow-moving days. Life here doesn’t announce itself loudly – it reveals itself gradually, through morning swims, open horizons and a pace that feels refreshingly unforced.

 

If you’re searching for the top things to do in Whakatāne, you’ll find experiences grounded in nature and connection. Boat trips drift toward offshore islands, beaches stretch wide and uncrowded, forest trails lead inward to stillness, and local food spots reward those who take the time to explore beyond the obvious. Whakatāne is not about ticking off sights – it’s about letting the day unfold naturally.

 

Beyond town, the wider Eastern Bay of Plenty deepens the experience. Ōhope’s endless shoreline, geothermal landscapes near Kawerau, berry farms, forest lodges, river settlements and quiet coastal communities all sit within easy reach. Each adds a different texture to the journey, creating days that feel varied yet unhurried.

 

This is your essential guide to Whakatāne and the Eastern Bay of Plenty – showcasing coastal highlights, cultural depth, natural escapes and local favourites, so you can experience the region with ease, curiosity and a genuine sense of place.

  • Top Experiences in the Eastern Bay of Plenty

    These highlights capture the spirit of Whakatāne – a coastal town shaped by islands, long beaches, native forest and a pace that encourages lingering, not rushing.

     

    Island Adventures & Ocean Exploration

    Take a boat trip to Moutohorā / Whale Island for guided wildlife tours, birdwatching, and pristine natural scenery.

    Fly over White Island / Whakaari by helicopter – enjoy safe aerial views of the steaming crater and volcanic landscapes, then continue to Mount Tarawera for short walks, lake views, and dramatic scenery.

    Swim, paddle or walk along Ōhope Beach, where long stretches of sand invite morning runs, sunset strolls, or a quiet picnic by the sea.

    Explore Kohutapu Lodge and other eco-focused stays that bring you closer to native birdlife and protected wetlands.

     

    Forest, Trails & Gentle Adventures

    Wander the Whirinaki Forest on easy walking tracks or guided tours, discovering towering native trees, streams, and native wildlife.

    Cycle or walk through river trails around Te Teko and Awakeri, enjoying shaded tracks, bridges, and quiet corners of rural life.

    Take short bush walks near Murupara for immersive forest experiences without needing a full-day trek.

    For a playful twist, try berry-picking at Julian’s Berry Farm or seasonal farm experiences.

     

    Local Towns, Culture & Heritage

    Explore Whakatāne town centre for boutique shops, artisan stores, and cafés serving fresh, locally sourced produce.

    Visit Edgecumbe, Matata, Maketu and Taneatua for local history, Māori heritage, and small-town charm.

    Learn about the region’s unique Māori culture and stories through marae experiences, art installations, and cultural tours.

     

    Flavours, Markets & Coastal Dining

    Enjoy fresh seafood at seaside cafés or local eateries along the Whakatāne River and Ōhope Beach.

    Sample seasonal produce from local farmers’ markets, berry farms, and roadside stalls.

    Relax with a picnic on the beach, at riverbanks, or among native forest clearings for a quiet, restorative meal.

     

    Views, Lookouts & Natural Rhythm

    Climb gentle ridges or hill tracks around the Eastern Bay for panoramic views over river mouths, beaches, and islands.

    Pause at coastal lookouts where the Bay of Plenty stretches toward the horizon, perfect for sunrise or sunset photography.

    Let the tide, the light, and the wind shape your day – Eastern Bay experiences are best savoured slowly, with space to linger and notice.

  • Areas to Explore in the Eastern Bay of Plenty

    The Eastern Bay of Plenty is a patchwork of coastal towns, long beaches, volcanic islands, native forest, and rural settlements – each offering its own rhythm, landscapes, and way to spend the day. Exploring beyond Whakatāne reveals the region’s full, layered character.

     

    Whakatāne – The heart of the region, Whakatāne blends riverfront charm with cafés, boutiques, and local culture. Wander the streets, visit artisan shops, or enjoy a riverside meal while watching the tide. A natural base for exploring the wider region.

     

    Ōhope Beach – A long, sweeping beach framed by dunes and pohutukawa trees, Ōhope is perfect for swimming, morning runs, or sunset strolls, with smaller nearby beaches offering quiet corners for picnics and kayaking.

     

    White Island / Whakaari – One of New Zealand’s most active volcanoes, White Island / Whakaari is a dramatic landscape of steaming vents, craters, and sulphur formations. The 2019 eruption profoundly affected the island and surrounding region, and while access on foot is now highly restricted, scenic helicopter flights offer safe aerial views of its powerful volcanic forces.

     

    Moutohorā / Whale Island – A wildlife sanctuary just offshore, Moutohorā offers guided tours to explore native birds, pristine tracks, and untouched island nature.

     

    Kawerau  A gateway to Tarawera Falls and the hike up Mount Edgecumbe, Kawerau also offers a great hot pool complex, shops, and a picturesque riverside setting.

     

    Edgecumbe – Nestled along the Rangitāiki River, Edgecumbe features quiet walking trails, parks, and a strong connection to Māori culture.

     

    Taneatua – A small inland settlement surrounded by farmland and forest tracks, Taneatua offers insight into rural life and local nature trails.

     

    Matatā – A peaceful coastal village with river views, ideal for a scenic stop or tranquil afternoon exploring beaches and estuaries.

     

    Murupara – A gateway to Rangitāiki River rafting, this small town also provides access to native forest tracks, quiet backcountry scenery, and a taste of rural Eastern Bay life.

     

    Whirinaki Forest​​​​​​​ – One of New Zealand’s most ancient native forests, Whirinaki rewards walkers with towering trees, native wildlife, and immersive forest trails.

  • Insider Tips for the Eastern Bay of Plenty

    Local suggestions to help you explore with a true Eastern Bay rhythm.

     

    Authentic Māori culture immersion – Explore sacred sites, ancient carvings, hear ancestral stories, and try traditional stick games, weaving, or haka over shared meals. A genuine local experience, rich with history.

     

    Hidden beach at Ōtarawairere – Accessible only on foot or by kayak, this quiet stretch of sand and rock pools feels like a private escape away from Ōhope.

     

    Ngā Tapuwae o Toi trail, pick a section – Rather than tackling the full 18 km loop, locals suggest choosing a scenic part for dramatic coastal views, forest fragments, and birdwatching.

     

    Ōhope Harbourside Trail for gentle exploration – A 2.9 km waterfront path ideal for strolling, cycling, or birdwatching, especially when the tide shifts and the light softens.

     

    Wharfside Ōhope at sunset – Locals grab a pint from Mata Brewery, take out a paddleboard or e‑bike, and enjoy the harbour view; summer evenings may bring pop-up food stalls and live music.

     

    Coffee with a view – The Port Ōhope General Store & Café is a long‑standing favourite for morning brew, ice cream, and sweeping seaside vistas.

     

    Wairaka / “The Lady on the Rock” – Stop at the striking bronze statue overlooking the Whakatāne River mouth. Locally known as “The Lady on the Rock,” Wairaka is remembered for her courage in leading the women ashore when the men hesitated. Pause here for harbour views, a photo, and a quiet moment reflecting on a story that still shapes the spirit of the region.

     

    Glance at Whakaari / White Island from the coast – Even from a safe distance, locals admire the steaming volcanic island and reflect on its dramatic history, a striking reminder of the region’s fiery geology.

     

    Kiwi Wandering Trail – A fun, self‑guided hunt for life‑size bronze kiwi sculptures scattered through town and along river walkways, celebrating Whakatāne’s status as Kiwi Capital of the World and showing off scenic spots along the way.

     

    Whakatāne Sunday Market – Artisan stalls, fresh produce, and local chatter make this the perfect way to soak up community vibe and taste regional treats.

     

    Kayak, SUP or surf the local waters – Ōhope Beach and Ōhiwa Harbour are locals’ playgrounds, offering easy paddles, waves, and wildlife spotting.

     

    Fishing & views at Whakatāne Heads – Stop for dramatic coastal scenery; locals fish from the rocks and watch boats cross the bar.

     

    Tio Ōhiwa Oyster Farm – Book a tour or grab fresh oysters to taste the harbour’s bounty, a highly rated local experience on sunny days.

     

    Seasonal berry picking at Julian’s Berry Farm – Pop in during summer months for hand‑picked berries, jams, and ice cream at peak harvest.

     

    Rangitāiki River rafting from Murupara – Locals love the whitewater adventure; bookings and departure times are set, so plan ahead.

     

    Tarawera Falls – Check with the Kawerau Visitor Centre for access and gate times; Locals agree the falls are spectacular when you can get there.

     

    Whirinaki Forest for full-immersion walks – Ancient podocarp forest is best experienced slowly; even short loops reward with streams, birds, and lush greenery.

     

    Maurie Kjar Aquatic Centre for a local soak – Free to the public, these geothermally heated pools, spa and picnic areas make this Kawerau hotspot a favourite with locals looking to unwind and enjoy the water.

     

    Roll with the light and tide – Mornings and late afternoons are ideal for coastal walks, paddling, and photography.

     

    Pick one big experience per day – Focus on a beach walk, harbour paddle, or market browse, then pause and take in the views; locals never try to do everything at once.

  • Suggested Adventures – Eastern Bay of Plenty

    A sample of experiences that capture the region’s coastal charm, volcanic landscapes, native forests, and laid-back rhythm – mix and match as the day unfolds.

     

    Hidden Beach & Rock Pools
    Walk or kayak to Ōtarawairere Bay and discover a stretch of sand and rock pools that feels almost private. Sheltered from the wind, it’s perfect for a quiet swim, tide-pooling with kids, or simply soaking up the sun without the crowds. Locals love it as a secret spot for an early morning paddle or afternoon escape.

     

    Whakatāne River Walk & Harbour Views
    Stroll along the Warren Cole Walkway or meander the riverside paths toward Whakatāne Heads. Pause to watch boats cross the bar, spot wading birds along the estuary, or snap photos of the harbour’s changing light. This gentle walk gives a sense of the town’s rhythm and the calm energy of the Eastern Bay.

     

    Rangitaiki River Rafting
    Head to Murupara for a whitewater adventure on the Rangitaiki River. Guided trips navigate rapids and calmer stretches alike, offering adrenaline alongside spectacular forest and river scenery. Even for those new to rafting, it’s a bucket-list experience that locals return to again and again for both the thrill and the landscape.

     

    Maurie Kjar Aquatic Centre
    Geothermally heated pools, spa facilities, and shaded picnic areas make this Kawerau favourite ideal for a slower-paced stop. Locals love to soak here, unwind between adventures, or enjoy a casual picnic while watching the kids play. Free to the public, it’s a perfect blend of relaxation and community atmosphere.

     

    Forest Escape in Whirinaki
    Venture into the ancient podocarp forest for a full-immersion nature experience. Listen to native birdsong, trace streams, and wander beneath towering rimu, kahikatea, and totara. Even a few hours of this lush rainforest is restorative; locals often treat it as a half-day escape, leaving phones behind and letting the forest calm set the pace.

     

    White Island / Whakaari Viewpoint
    From the mainland or nearby coastal lookouts, take in views of the steaming volcanic island and reflect on its fiery history. The dramatic landscapes – steaming vents, rugged slopes, and sulphur-stained rock – remind visitors of the region’s volcanic forces. Locals often pause here for a few moments of awe and reflection before continuing their day along the coast.

     

    Authentic Māori Culture Immersion
    Experience sacred sites, ancient carvings, and hear ancestral stories passed down through generations. Participate in traditional stick games, weaving, or haka, and enjoy shared meals while soaking up the depth of Māori heritage in the region. This is a hands-on, enriching experience that goes beyond sightseeing and lets you truly connect with local culture.

     

    Sunset at Ōhope Beach or Harbour
    End the day with a leisurely stroll along the waterfront or simply sit on the sand as the Bay glows in late afternoon light. Watch the colours shift across the water, reflect on the day’s adventures, and enjoy the gentle pace that locals cherish after a busy day exploring.

     

    Julian’s Berry Farm (Summer Only)
    Visit during peak harvest to pick fresh, hand-picked berries, taste homemade jams, and enjoy ice cream straight from the farm. Locals plan summer trips here for the freshest fruit and to linger in the sun-soaked fields, making it a sweet, seasonal highlight of the region.

  • Getting Around the Eastern Bay of Plenty

    The Eastern Bay of Plenty is easy to explore, but distances, winding roads, and coastal detours reward a slower, unhurried approach. From beaches and river walks to forests and small towns, travel here is part of the experience rather than just a way to get from A to B.

     

    Car / Rental – Hiring a car is the most flexible way to move between Whakatāne, Ōhope, Kawerau, Murupara, and the Whirinaki Forest. Roads are generally good but often narrow and winding, so allow extra time and take in the scenery. A car is especially useful if you want to combine beaches, river paddles, berry farms, and forest walks in a single day.

     

    Walking – Shorter loops, town streets, and waterfront paths are ideal for exploring on foot. Whakatāne’s river walkways, Ōhope Beach, and the Harbourside Trail offer gentle strolls with birdlife, harbour views, and quiet corners away from main roads. Even locals slow down here, letting the tide, light, and wildlife set the pace.

     

    Bikes & E-bikes – E-bikes are handy for tackling rolling terrain around Whakatāne and Ōhope or cycling between nearby beaches and lookout points. Standard bikes work well for short loops along river trails or quiet streets in town, letting you see more while keeping the day relaxed.

     

    Shuttles & Guided Experiences – Local operators provide transfers to Rangitaiki River rafting, forest walks, or cultural experiences. These services let you focus on the adventure rather than the logistics, and they’re especially useful for one-way river trips or forest treks.

     

    Ferries & Boats – While the Eastern Bay doesn’t rely on ferries like Waiheke, water transport is part of some adventures. Kayak tours from Ōhiwa Harbour, Tio Ōhiwa Oyster Farm trips, and wildlife tours to Moutohorā / Whale Island all depart from local wharves, giving a different perspective of the coastline and islands.

     

    Public Transport – Limited in this region, with a few bus routes connecting Whakatāne, Kawerau, and surrounding towns. Most visitors rely on a car, shuttle, or guided experience to explore the wider Eastern Bay.

     

    Car-free? – Possible in Whakatāne and Ōhope for short visits. Walking, e-biking, and local cafes, markets, and beaches make for a fulfilling day without a vehicle. For exploring Kawerau, Murupara, Whirinaki Forest, or scenic detours along the coast, having wheels – or booking guided trips –is highly recommended.

  • Eastern Bay of Plenty Through the Seasons

    A quick guide to what to expect throughout the year in the Eastern Bay of Plenty – and when to visit based on the kind of weather and experiences you’re after.

    Season Average Temperature (High) Approx. Sunrise / Sunset*
    Summer (Dec–Feb) ~22–23 °C ~5:50 am / ~8:30 pm
    Autumn (Mar–May) ~17–21 °C ~6:20 am / ~6:30 pm
    Winter (Jun–Aug) ~10–12 °C ~7:10 am / ~5:15 pm
    Spring (Sep–Nov) ~13–19 °C ~6:15 am / ~7:30 pm

    *Sunrise and sunset times approximate mid-season.

    Rainy days – Rain is fairly spread through the year in coastal Bay of Plenty areas, with Whakatāne recording around 100–110 wet days annually – coastal showers are often brief and followed by clear breaks.

    Sea temperatures follow the air, warming comfortably by late summer – ideal for swimming – and cooling in winter, but rarely dropping to chilly extremes.

     

    Typical Vibes by Season

    Summer – Warm, sunny days are perfect for beach visits, harbour paddling, river activities and long café lunches outdoors. Sea temperatures often peak in February, making ocean swims especially pleasant, and daylight stretches long for exploring from dawn to dusk.

    Autumn – Often one of the nicest times to visit — warm afternoons, quieter beaches and softer light make this ideal for coastal walks, relaxed forest treks and sightseeing without the summer crowds.

    Winter – Cooler conditions but still mild compared with many other New Zealand regions. Days are shorter, misty mornings and crisp skies are common, and walks or café days feel intimate and peaceful.

    Spring – Fresh greenery, longer daylight and steadily warming temperatures return. Spring can be changeable — showers one moment, sunshine the next — but it’s a lively and colourful season for wildflowers, estuary birdlife and less-crowded walks.

     

    Tip: Shoulder seasons – autumn and spring – often balance warmer weather with fewer crowds and mellow light, making them excellent times for scenic drives, forest walks and both coast and culture experiences.

  • Eastern Bay of Plenty – At A Glance

    A quick snapshot of what the Eastern Bay of Plenty offers.

     

    CATEGORY IS...

     
    Scenery: ★★★★☆ Food & Drink: ★★★☆☆
    Wild beaches, wide river mouths, misty forest interiors and volcanic landscapes that feel raw rather than polished. Less postcard-perfect, more quietly powerful – especially when light, weather and silence align.

    Simple, honest and local. Bakeries, cafés and small-town favourites rather than destination dining. The charm here is in unfussy meals, roadside stops and the pleasure of eating well without ceremony.

    Nightlife: ★★☆☆☆ Culture: ★★★★★

    Evenings are calm and understated. Sunset walks, early dinners, stargazing and slow conversations define the rhythm rather than bars or late nights.

    Deeply rooted Māori heritage shapes this region in visible and meaningful ways – from stories embedded in the land to living marae, whakapapa, tikanga and community presence. Culture here isn’t curated; it’s lived.
    Beaches: ★★★★☆ Getting Around: ★★★☆☆
    Long, open stretches of sand, dramatic surf beaches and uncrowded coastal corners. Swimming conditions vary with weather, but space and solitude are almost always guaranteed.

    Best explored by car, with distances between towns and experiences. The reward is freedom – empty roads, scenic detours and places you’d never reach on a schedule.

    Relaxation: ★★★★★ Family-Friendly: ★★★★☆
    One of the region’s greatest strengths. Natural hot pools, quiet beaches, forest walks and a general absence of urgency make it ideal for switching off completely.

    Open spaces, low crowds, nature-led experiences and plenty of room to roam. Best suited to families who enjoy the outdoors rather than structured attractions.

    Shops / Essentials: ★★☆☆☆ Hotspot: ★★★★☆
    Towns cover the basics, but shopping is not the drawcard. This is a place to bring what you need — and let go of what you don’t. A lesser-known corner of the North Island that quietly rewards those who venture further east. Not polished, not crowded, but rich in atmosphere, authenticity and sense of place.
    Julian’s: ★★★★★ Coffee Culture: ★★★☆☆
    A beloved local institution where berry ice creams, real fruit desserts and old-school hospitality feel unchanged in the best possible way. Part roadside ritual, part nostalgia, part reward for anyone who’s made the journey east. If you know, you know.

    You’ll find good coffee in the right places, but expectations are best kept simple. The real luxury here is drinking it slowly, somewhere quiet, with no one rushing you on.

  • Perfect Pairings: For Your New Zealand Trip

    The Eastern Bay of Plenty pairs beautifully with destinations that deepen its themes of coastline, geothermal landscapes, forest and cultural connection. These nearby regions flow naturally into one another, making it easy to build a journey that feels cohesive rather than rushed.

     

    Rotorua
    Travel time: ~1¼ hours by car
    A natural inland pairing. Rotorua’s geothermal valleys, forest walks and cultural experiences complement Whakatāne’s coastal calm and harbour rhythm. Together they tell a richer story of the region’s volcanic forces and Māori heritage.

     

    Tauranga & Mount Maunganui
    Travel time: ~1½ hours by car
    Golden beaches, café culture and an easy coastal energy. Tauranga adds vibrancy and beach-town polish to the Eastern Bay’s quieter pace, creating a well-balanced coastal pairing.

     

    Hobbiton Country (Matamata)
    Travel time: ~2 hours by car
    Rolling farmland, storybook scenery and one of New Zealand’s most iconic film locations. An easy and popular addition for travellers wanting a touch of magic alongside coastal and cultural experiences.

     

    Lake Taupō
    Travel time: ~2½ hours by car
    Lake swims, volcanic landscapes and alpine air provide a refreshing shift from the coast. Taupō works beautifully for travellers wanting to weave beaches, forests and big landscape into one cohesive itinerary.

     

    Mount Ruapehu & Tongariro National Park
    Travel time: ~3½–4 hours by car
    Volcanic peaks, alpine trails and dramatic scenery. Ideal for hikers, skiers and travellers drawn to powerful landscapes and cooler mountain air as a contrast to the Eastern Bay’s coastal warmth.

     

    Napier & Hawke’s Bay
    Travel time: ~4 hours by car
    Art Deco streets, vineyard cycling and long food-focused lunches offer a stylish cultural counterpoint to the Eastern Bay’s raw natural feel. A strong pairing for travellers who value both landscape and lifestyle.

     

    Gisborne & the East Cape
    Travel time: ~3½–5 hours by car
    For those who prefer the road less travelled. Surf beaches, sunshine, wineries and a strong sense of place extend the Eastern Bay rhythm into something even more remote and deeply local.

     

    Auckland
    Travel time: ~45 minutes by flight
    An easy start or finish point. Auckland’s harbour, dining scene and international connections pair smoothly with the Eastern Bay’s slower pace, offering a gentle transition between city energy and coastal calm.

     

    Unexpected Detour: Waitomo Caves
    Travel time: 3–3½ hours by car
    A subterranean contrast to the Eastern Bay’s coast and forests. Explore glowworm-lit caverns, winding underground rivers, and dramatic limestone formations that feel otherworldly after days in sun, sand, and bush. This unexpected detour rewards curious travellers who want a slower, mystical adventure far removed from the beaches and harbours – a true contrast in light, scale, and rhythm.

  • Think of the Eastern Bay of Plenty Like…

    A blend of Florida’s Gulf Coast ease and the Amalfi Coast’s sunlit coves, with a hint of Iceland’s geothermal magic – sun-warmed beaches, quiet bays, lush native greenery, and steamy natural hot springs that add a quietly energising, elemental touch to days shaped by light, tide, and the region’s volcanic roots.

  • Eastern Bay of Plenty's Coffee Orders

    Whakatāne’s Coffee Order is a long black with a splash of milk: easygoing, familiar, and strong enough to start a day wandering the river walkways or watching fishing boats cross the bar. Take it slowly, sip by the waterfront, and let the town’s gentle harbour rhythm set the pace.

     

    Ōhope’s Coffee Order is a flat white: light, sun-warmed, and best enjoyed toes-in-sand or after a stroll along the beach. Soft morning light, quiet waves, and driftwood logs make every cup feel like part of the day rather than a pause in it.

  • Why the Eastern Bay Belongs on Your Bucket List

    A region shaped by sun, sea, rivers and forest – the Eastern Bay of Plenty blends golden beaches, steaming geothermal sites, ancient Māori heritage, and lush native bush into a rhythm that feels both energising and restorative. From Ōhope’s gentle waves to Whakatāne’s harbour and the podocarp giants of Whirinaki Forest, this is a place where nature sets the pace and every day rewards slowing down.

     

    Spend your mornings wandering coastal paths, paddling harbour waters, or watching the tide shift across quiet bays. Afternoons might drift through markets, berry farms, or sacred Māori sites, learning stories that have shaped the land for generations. Geothermal soaks, volcanic vistas, and the occasional glance toward Whakaari / White Island remind you of the region’s fiery history, while lush forests, rivers and farmland offer contrast and calm.

     

    The Eastern Bay of Plenty is relaxed without being passive, vibrant without being rushed – a place that invites curiosity, reflection, and play. Here, it’s not about ticking boxes, but about moving with the light, tide, and season, letting the region’s coastal charm, volcanic landscapes, and native forests linger long after you’ve left.

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